About Madison Newborn Care


Who We Are

Madison Newborn Care was formerly known as Madison Family Doulas

Madison Newborn Care is a newborn care and postpartum support agency, known for raising the standards of quality care in the Madison, Wisconsin area. Our agency is affiliated with only the best practitioners, personally chosen by the discerning Michelle Ellinger, Owner and Family Care Coordinator, who oversees the highest professional standards are upheld, including training and certification, mentorship, skills enrichment, and reference checking.


We understand how special and personal it is to find the right caregiver for you and your baby. That’s why we’ve assembled a unique team with all different backgrounds and life experience: all with the most up-to-date standards and training within the postpartum and newborn care industry. Our affiliated postpartum doulas and newborn care specialists often have education and backgrounds in nursing, midwifery, early childhood education, and more.


Our agency holds your privacy and personal information in the highest confidence. We are proud to serve many publicly-known families in the Madison area who count on our professional discretion.


What is a Postpartum Doula?


A professional who guides parents through a seamless transition of bringing home baby. A postpartum doula is trained to care for the emotional and physical needs of the postpartum woman as well of the baby, and may provide companionship as well as day and night help with the baby and household.


A professional who specializes in all the most up-to-date knowledge and guidelines regarding the art and science of baby care. A newborn care specialist can help with the creation and implementation of sleeping plans and routines, guide you through the care and feeding of your infant, and help your whole family feel more relaxed and confident when it comes to getting to know the newest little member.

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Your Family Care Coordinator

Michelle Ellinger has been supporting families during the postpartum time since 2006. In order that more Madison families might benefit from quality postpartum and newborn care services, Michelle expanded her solo practice into Madison’s first postpartum and newborn care agency in 2016, quickly followed by a sister agency, Milwaukee Newborn Care in 2017. She is well known in southern Wisconsin for her expertise and talents. In addition to owning two agencies, Michelle teaches workshops and provides consultation to other postpartum professionals.


Madison Newborn Care espouses values of diversity and inclusion. Read our Statement here.